The Entertainment Software Ratings Board (ESRB) has changed the appearance of its ubiquitous icons for the first time in 14 years. According to a report at Polygon, the Board decided to make some slight alterations to the existing logos in an attempt to accommodate the lower resolutions found on some mobile devices.
Image Source: Polygon
"As our ratings are increasingly used in digital environments we've recognized the need to tweak them so they'd display a bit more clearly, especially on smaller screens like mobile devices," said Patricia Vance, ESRB president, in an interview with Polygon. "So, for example, removing the small 'Content Rated By' text just helped create a cleaner look without losing any of the symbol's meaning."
Beyond the removal of the tiny print above the ESRB name, each logo's category--Teen, Everyone, etc.--now features black type over a white background. The registered trademark symbol is now moved to the lower right corner, as opposed to the upper left. The changes, regardless of how subtle they may appear, should make the icons easier to read on smaller formats without drastically changing the easily recognizable format.
While many app marketplaces have voluntarily added ESRB ratings to titles since 2011, Google Play and the Apple App Store continue to use store-specific ratings systems.
Matt Clark is a freelance writer covering the world of videogames, tech, and popular culture. Follow him on Twitter @ClarkMatt and MyIGN at Matt_Clark.
Source : feeds[dot]ign[dot]com
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